The information and media are very closely related. We use media to store and communicate information. Throughout the ages we have invented different ways to do the job. One of the most revolutionary method was the invention of print media. It made publishingbooks easy and inexpensive. This wider availability of printed book also resulted into social and cultural changes. This books describes some of those changes.
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The book has implications for our current situation where we are witnessing the emergence of new digital media. It would be very interesting to speculate on its effects on the social and cultural changes.